Built through education and hard work, these skills are my tricks of the trade.
Build a relationship with
your audience.
Keep their attention through engaging visuals.
Take content from the drawing board to your audience.
When a picture isn't enough,
video tells the whole story.
Capture the important moments and share them with the world.
Make your content stand out to better reach your audience.
Take a look through my work archives to find my favorite pieces of branding, photography, and illustration.
I’ve worked with health professionals, brands, and nonprofit associations to build social media content, brand development, and marketing collateral.
Led a marketing discovery process with clients in the medical and laboratory services fields to help define a target audience and customer personas for effective creative collateral. Designed visual identities that included logos, typographic treatments, brand colors, and layout standards. Developed the visual identity into branded deliverables such as business cards, websites, brochures, and social media posts. Maintained open communication with clients to develop design solutions targeted to their audience.
Produced and curated social media content for SGIA, a nonprofit trade association for printers and printer suppliers representing many diverse specialties. Marketed the association’s annual trade show, community driven conferences, educational workshops, and membership program. Developed content that helped printers stay up to date with industry developments, build technical skills, and develop their businesses.
Created organic and paid social media marketing campaigns for SGIA’s trade shows, conferences and events, including the FP3 conference, WB/Camp, and PRINTING United. Designed action-grabbing social media graphics that were consistent with the style guide for each event using Adobe Photoshop and Illustrator. Created promotional videos for events to highlight networking and educational opportunities.
Implemented the SGIA Industry Influencer program, which distributed shareable social media content to board members and C-suite stakeholders in the printing industry. Influencers received an onboarding webinar explaining how the program builds SGIA’s brand and how to use the content curation and distribution tool Clearview Social. After onboarding, influencers received emails containing 6-12 pieces of shareable content each month.
Helped connect professionals in the printing industry with networking and continuing education opportunities by discussing SGIA conference and workshop content with potential attendees. Provided association members with technical information about wide format printing equipment and software.
Worked with management to change workflow for gynecological cytology testing by collecting daily statistics on workflow and recommending procedure changes. Improved the average specimen processing time from 4 to 2 days. Designed new equipment validation experiments to meet College of American Pathologists (CAP) accreditation standards. Presented 50 cases for single blind diagnosis with two slides per case using different preparation protocols.
Wrote a 30 page guide for gynecological cytology specimen processing for new employees. Outlined timetables for slide preparation tasks to make workflows easy to understand and repeat. Illustrated the use and maintenance of equipment without existing user’s manuals. Trained several new employees to admit new patients in the hospital database and to complete gynecological cytology testing procedures.
Created a guide to human facial bone anatomy for 2nd and 3rd year undergraduate students taking an introductory biological anthropology course. Researched anatomical structures and observed variation in human specimens to create representative illustrations using a combination of traditional graphite and digital rendering techniques. Collaborated with a team to develop a uniform artistic style and efficient workflow. Presented final drafts to Dept. of Anthropology to ensure scientific accuracy of illustrations.
With my degree I built a foundation of analytical skills and design thinking that I use to research new topics and accurately communicate their complexities with clients today.
An interdisciplinary degree focused on giving students the skills to communicate complex scientific concepts through illustration and design. Coursework consisted of pre-medical lab science, illustration and design courses.
Selected science courses included: human anatomy & physiology, general chemistry, statistics, and genetics. Upper-level studio courses focused on individual and group client projects.
Staying up to date on new platforms and technologies is critical to continued marketing success. I build my skills through certifications, industry news, and events.
Reach out to me to set up a call about working together on your upcoming project, or just to make a connection.
